Did you see the sneak peeks I posted on Instagram this weekend of Joy’s awesome new party collection for Target? It’s insane. If you’ve ever wanted to live in Joy’s colorful head, your chance is coming on March 16th, when the collection launches at Target stores nationwide. I’ll be sure to share more party photos and my favorites from the collection soon, but first here’s a peek at what I wore to the Oh Joy! for Target launch party brunch in Beverly Hills. 

oh joy for target launch party brunch; what to wear to brunch in beverly hillsbrahim bag; cute mint bagskellygolightlyohjoy kelly lee kelly golightly top la lifestyle bloggersohjoylaunchpartyoh joy for targetoh joy for target launch party joy cho kelly golightly

Wearing: Dress: vintage (this one is so similar). Bag: Brahmin c/o (sold out but this one’s almost identical). Heels: Julianne Hough for Sole Society c/o (sold out but similar here).

Clearly I was inspired by the collection, which is filled with beautiful shades of coral and mint. I hadn’t gotten a chance to wear this vintage dress I scooped up (for 10 euro!) in Paris last spring, so once I saw the invitation I knew it needed to make its debut. And this ladylike mint bag by Brahmin was the perfect companion (in addition to Fred Baby, that is ;). Congrats Joy!

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