Yesterday I shared a fun project I had the pleasure of working on and how exciting it was to see it featured in print. Today I’d love to share another — the Persifor lookbook!
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Persifor is one of my favorite brands — I adore the prints and that everything is easy to wear and packable.
We shot the 2016 Persifor lookbook at The Viceroy in Santa Monica last summer (2015).
Fred Baby photographed the lookbook (and killed it) and I styled and creative directed.
Here’s a peek from the pages of the lookbook below. Do you have a favorite look?
The location made for such glamorous backdrops, thanks to Kelly Wearstler who designed the interiors of The Viceroy, and we kept everything fresh and playful so that the clothes were the star.
Do you have a favorite look/shot?
We just shot the 2017 Persifor lookbook this summer, so I’ll be sharing that soon as well!
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